You are absolutely correct and BlueHost did end up going back to a paid arrangement for their domain privacy. However, at $4.95 per domain it is still a bargain over the alternatives such as DomainsByProxy. I have an updated post about the BlueHost privacy issue here. After chatting with their online support, they informed me that the privacy would continue to be forever free for the domain through which the account was first setup (i.e. the domain name you log in with) and that the $4.95 fee would only apply to additional domains on the account. If you happen to own a whole mess of domains like I do, you may find it cheaper to invest in a PO Box from the US Post Office and just using that as the address for the domains. I got my PO Box for $44 a year and have it set as the address on over 20 of the domains I own, a $55 a year savings for me over the domain privacy options. So far, I have not had an ounce of mail come through there that I wasn’t expecting. There are also other options such as contacting an attorney to act as your legal proxy at which point you use their address and information for your WHOIS and they typically (according to my friends) only charge you for matters they actually have to handle. Cheers!