SEO? What Does It All Mean?
Search Engine Optimization, commonly known as SEO, is a series of tactics and methods used to make a website as search engine friendly as possible, while also ensuring prime placement for a targeted set of keywords pertaining to the site’s goals. Back in the day this was as simple as creating basic Meta tags on each page telling the viewing search engine crawler what sort of topics the web page covers, and an associated description to be used when displaying that website in search engine results. Because of the generic “honor code” type nature, web sites were able to “keyword spam”, or “keyword spoof”, and use keywords that did not actually apply to the content in order to appear in search results for a very broad spectrum of topics. » Read the Rest